HEATHER COX, President

After completing a Bachelor of Commerce, majoring in Personnel and Industrial Relations, Heather joined Aetna Canada in their Claims Department, with the intention of ultimately pursuing a role in Human Resources. That opportunity came nine months later when she became a Compensation Analyst. A year later she was promoted to the position of Recruitment and Employee Relations Specialist. Experience was gained in not only recruitment, but also job evaluation, salary administration, career counseling and development and implementation of in-house programs.

Heather then joined Reed Stenhouse Ltd. as their Human Resources Officer, which further enhanced her development as a Human Resources Generalist.

Realizing there was a need for an experienced human resources professional to service the insurance industry, she brought her expertise to the placement field.


Heather understands the urgency a client faces when a position becomes available. The “right fit” is essential and Heather identifies the technical competencies and soft skills required in order for a candidate to become a valuable contributor and fit within the company’s culture and team dynamics. Her industry insight and passion for her work enables her to source candidates who will “excel” rather than those who are just “satisfactory”.


Heather listens and provides a consultative approach. Having her pulse on the industry and understanding the market trends greatly benefits her candidates. Her goal is not to simply “place a square peg in a square hole” but to assist candidates with their career choices and identify position(s) that will enhance their careers.

RUDY DABIDEEN, Vice President

As the Vice President, Rudy’s role is to facilitate client and candidate interface and link the two to a successful completion.

Rudy brought to HCA 15 years of management experience working both in the private and public sectors. His career began with IBM Canada where he progressed to the position of Pension Fund Manager. He then joined the Colleges of Applied Arts and Technology (CAAT) as their Director of Investments for their multi-billion dollar fund. He made a career move to the investment consulting world as Managing Director of Ashford Capital Canada and then to CIBC Wood Gundy working with private clients.

Rudy is a graduate of the University of Toronto. He is also a Certified Management Accountant (CMA), as well as a Chartered Financial Analyst (CFA). He has been a frequent speaker at numerous conferences and has served as a panelist in a variety of forums.


Rudy has walked in your shoes and has faced the challenges of attracting and retaining top talent. He is committed to providing HCA’s clients with a highly responsive and personal service.


Rudy’s diverse and progressive career in the investment arena serves him well for understanding a candidate’s need to further their own career. His well-developed consultative and leadership skills position him to provide candidates with an open forum to discuss their own career choices.